BBW study economic factor (from) life 2013: business with the demise of the cloak of silence is covered mostly religiously. While billions of euros implemented in this business year. BBW marketing has now conducted a representative population survey of 1,000 people on this topic as well as interviews of decision-makers in funeral services in cooperation with Nelson. The results were recorded in a comprehensive study. More than half of respondents (58 percent) believes that the society too little dealing with the topic. This means that a far-reaching lack of communication within the society faced with the concrete, individual experiences of individual people. Therefore the social debate on the subject of dying and death, in which those in charge of policy, health system and the general population involved is necessary.
On the other hand, death only for a minority (17%) is a taboo subject, you hate talks about that. But taboo subject to and Taboo here, dying is a business which involves billion sales. About 870,000 people died last year in Germany. And rising, thanks to demographic change each year almost 1 million people are likely to be buried in 10 years. And the list of groups and institutions which benefit from the demise of the people is long.
It starts already at the private survivor’s pension, extends to real estate agents about the funeral industry. Last year, the life insurance achieved according GDV post revenues of 84.1 billion euros of which at least two-thirds on insurance accounted according to his own calculations using death protection. Take advantage of the (AB) lives of its citizens but also the municipalities and provinces. The cemetery fees rising seemingly inexorably. The source of income inheritance tax is bubbling vigorously without any politically-motivated increases from currently 4.3 billion euros to around 5 billion euros per year by 2020. The heritage amounts are not only saved by the heirs, but about 80 Billions of euros annually at the disposition. But not for all participants of the market”, the prospects are good. The funeral industry has to contend with the cheaper cremations. Currently, whose share is 51 percent. Five years ago the industry still a turnover of EUR 2 billion, last year, there were still good 1.7 billion euros the bbw market study according to. Overall bbw marketing estimated the funeral market with gastronomy and others at 5.2 billion, the survivor’s market 4.9 billion and the heritage market on whopping 238 billion. The bbw analysis economic factor (from) life 2013 with the almost 300 pages for the first time engaged in this not so commonly discussed topic. This study can be obtained at: bbw marketing Dr. Vossen & partner, Liebig Street 23, D-41464 Neuss, phone: 02131.2989722, fax: 02131.2989721, e-mail:. For more information about the financial studies see:. bbwmarketing.de